Lighthouse Consulting Group

As we start another new year, many of us make a New Year’s resolution that we hope will improve who we are, how we work and what we achieve.  These resolutions are often based our perception of ourselves and perceptions of those around us.  According to the Harvard Business Review, building resolutions based on what people think of us may not be the best approach. In their article “How to Stop Worrying About What Other People Think of You,” they outline why we may not be preforming at a high level because of our innate fear of people’s opinions. This can impact our confidence, creativity, and overall potential.

“If you start paying less and less attention to what makes you you — your talents, beliefs, and values — and start conforming to what others may or may not think, you’ll harm your potential. You’ll start playing it safe because you’re afraid of what will happen on the other side of the critique. You’ll fear being ridiculed or rejected. When challenged, you’ll surrender your viewpoint. You won’t raise your hand when you can’t control the outcome. You won’t go for that promotion because you won’t think you’re qualified.”

The Review’s article recommends a few exercises to help conquer our fear of other people’s opinions. They suggest confidence building statements, developing a personal philosophy, and honest reflection. Through these practices, we can find our confidence and reach our full potential for the New Year!

Full Article: https://hbr.org/2019/05/how-to-stop-worrying-about-what-other-people-think-of-you?utm_campaign=hbr&utm_source=linkedin&utm_medium=social

Event apps have truly enhanced the attendee experience by putting everything at their fingertips, literally. We are jumping on that bandwagon and after much research have selected Attendify for IMBC.  As an event coordinators we have also found the app as a valuable tool in planning and being able to see the event come together in real time.  It has also been a huge help in keeping all the moving parts organized in one place.   We are excited to see what the response will be from the attendees and are hopeful we can get everyone to download it and use it for all that it offer for enhancing the personal experience.

As we explored our options, we found this article from our friends at biznessapps a a useful source of information.

We have recently completed a marketing and branding assessment with one of our association clients.  We hired a consultant, collected data, surveyed the membership and conducted focus-groups.  We learned a lot, both about our brand but also about what our customers were looking for from the association.  And what they didn’t like.  The information we learned and the feedback we received will re-shape the association. It will redefine how the company presents itself and what it delivers.

But our biggest ah-ha lesson was the importance, the critical importance of looking at the company through the lens of the customer.  What do they want and how do they want it?  Once this is understood, it is easier to expand your market and reach new customers.  Once this is understood, it become easier to grow and connect to new markets and members.   Here are some tips that we learned that are summarized nicely by our friends at Forbes.

1. Understand the landscape – What sparks this new audience’s interest?
2. Redefine the product- “One size fits all” does not apply to every audience.
3. Involve the audience- Get the new audience members to be part of your brand and product

https://www.forbes.com/sites/serenitygibbons/2019/10/17/how-to-grow-your-brand-by-thinking-bigger-about-your-audience/#442f069d5909