Marketing during a pandemic

During these unpredictable times, Lighthouse has had to re-imagine how to maximize communication for the associations we manage and industry members they represent. No longer having the option to hold face-to-face conferences, shows, meetings, and training courses, created a gap in our communications and networking business strategies. Like other businesses, Lighthouse had to adapt. We prioritized COVID-19 relevant content, increased our information output, made our content free and accessible to all, and explored and utilized new channels in which we communicate.   Here is an article outlining “5 Content Marketing Action Items During a Pandemic” that we found helpful as we navigate today’s landscape.