{"id":595,"date":"2021-04-28T19:50:34","date_gmt":"2021-04-28T23:50:34","guid":{"rendered":"https:\/\/lighthousecg.com\/strategy\/?p=595"},"modified":"2021-04-30T13:38:40","modified_gmt":"2021-04-30T17:38:40","slug":"3-things-that-can-help-your-small-business-thrive-now-and-after-the-pandemic","status":"publish","type":"post","link":"https:\/\/lighthousecg.com\/strategy\/2021\/04\/28\/3-things-that-can-help-your-small-business-thrive-now-and-after-the-pandemic\/","title":{"rendered":"3 Things That Can Help Your Small Business Thrive Now and After the Pandemic"},"content":{"rendered":"<div id=\"attachment_596\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-596\" class=\"size-medium wp-image-596\" src=\"http:\/\/lighthousecg.com\/strategy\/files\/2021\/04\/adeolu-eletu-unRkg2jH1j0-unsplash-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/lighthousecg.com\/strategy\/files\/2021\/04\/adeolu-eletu-unRkg2jH1j0-unsplash-300x199.jpg 300w, https:\/\/lighthousecg.com\/strategy\/files\/2021\/04\/adeolu-eletu-unRkg2jH1j0-unsplash-768x509.jpg 768w, https:\/\/lighthousecg.com\/strategy\/files\/2021\/04\/adeolu-eletu-unRkg2jH1j0-unsplash-2048x1356.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-596\" class=\"wp-caption-text\">Image via <a href=\"https:\/\/unsplash.com\/@adeolueletu?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p><\/div>\n<p><strong>Three Things That Can Help Your Small Business Thrive Now and After the Pandemic<\/strong><\/p>\n<p>Businesses of all kinds have suffered through the COVID-19 pandemic. And small businesses deemed nonessential have perhaps suffered the most, as many of them have been the last to reopen. If you are a small business owner who finds yourself in such a situation, there are things you can do to give your business the best chance for not only surviving this pandemic but thriving long thereafter. Here are three examples courtesy of <a href=\"https:\/\/lighthousecg.com\/\">Lighthouse Consulting Group<\/a>:<\/p>\n<p><strong>One.\u00a0 Revisit Your Strategy.\u00a0 <\/strong><em>A great place to start is with your business strategy. What adjustments can you make to accommodate the current and future situations?<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/wfmdepot.com\/how-to-adapt-your-business-to-survive-in-the-covid-19-era\/\">Communicate clearly<\/a> to your clients and customers how you\u2019re responding to the pandemic.<\/li>\n<li>Address any <a href=\"https:\/\/themeisle.com\/blog\/update-your-website\/\">upgrades<\/a> your website needs to keep sales flowing.<\/li>\n<li>Try offering new <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2020\/04\/how-brands-released-a-new-product-during-covid-19\/\">products and services<\/a>, as well as special promotions and\/or free items.<\/li>\n<li>Make sure you are <a href=\"https:\/\/www.jdsupra.com\/legalnews\/15-tips-for-adjusting-your-social-media-76053\/\">utilizing social media<\/a> to build your brand.<\/li>\n<\/ul>\n<p><strong>Two.\u00a0 Prioritize Your Physical Location. <\/strong><em>It\u2019s true that a lot of business is moving online, but people still love to shop at brick-and-mortar stores. Take this opportunity to improve yours.<\/em><\/p>\n<ul>\n<li>Consider any ways that you can <a href=\"https:\/\/completelandscapingservice.com\/blog\/improve-business-curb-appeal\/\">improve curb appeal<\/a>.<\/li>\n<li>If the flooring in your store has seen better days, consider installing <a href=\"https:\/\/www.omegapatternworks.com\/blog\/2017\/01\/choosing-carpets-business\/\">new carpet<\/a>.<\/li>\n<li>Work to drive traffic to your physical location with exclusive promotions and <a href=\"https:\/\/smallbusiness.chron.com\/advantages-offering-discounts-business-25765.html#:~:text=Offering%20discounts%20on%20purchases%20is,they%20also%20help%20your%20business.\">in-store discounts<\/a>.<\/li>\n<li>And if you haven\u2019t adopted <a href=\"https:\/\/www.fundera.com\/blog\/what-is-curbside-pickup\">curbside pickup<\/a>, make that an option as soon as possible.<\/li>\n<\/ul>\n<p><strong>Three.\u00a0 Find Funding and Ways to Save. <\/strong><em>Money is also a key part of running a business. Fortunately, there are various resources available to small businesses and strategies for cutting costs. <\/em><\/p>\n<ul>\n<li>Research all of your <a href=\"https:\/\/www.gofundme.com\/c\/blog\/coronavirus-relief-small-businesses\">financial assistance options<\/a>, including grants, loans and government programs.<\/li>\n<li>Revisit your budget to see where you can <a href=\"https:\/\/www.deluxe.com\/blog\/where-to-cut-costs-to-flatten-curve\/\">cut costs<\/a>.<\/li>\n<li>If you need to reformalize your business as an LLC to protect your assets and gain tax benefits, use a formation service, but read <a href=\"https:\/\/www.zenbusiness.com\/reviews\/\">reviews<\/a><\/li>\n<\/ul>\n<p>While this is a difficult time for businesses across the country, you can set your business up to thrive in the short-term and long-term. Also, remember to show your physical location some TLC, and see what funding options out there could help your business get back on its feet.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three Things That Can Help Your Small Business Thrive Now and After the Pandemic Businesses of all kinds have suffered through the COVID-19 pandemic. And small businesses deemed nonessential have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-595","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/posts\/595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/comments?post=595"}],"version-history":[{"count":3,"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/posts\/595\/revisions"}],"predecessor-version":[{"id":600,"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/posts\/595\/revisions\/600"}],"wp:attachment":[{"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/media?parent=595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/categories?post=595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/tags?post=595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}