{"id":524,"date":"2020-06-15T15:10:52","date_gmt":"2020-06-15T19:10:52","guid":{"rendered":"http:\/\/lighthousecg.com\/strategy\/?p=524"},"modified":"2020-06-15T15:10:52","modified_gmt":"2020-06-15T19:10:52","slug":"marketing-during-a-pandemic","status":"publish","type":"post","link":"https:\/\/lighthousecg.com\/strategy\/2020\/06\/15\/marketing-during-a-pandemic\/","title":{"rendered":"Marketing during a pandemic"},"content":{"rendered":"<p class=\"paragraph\" style=\"margin: 0in; margin-bottom: .0001pt; vertical-align: baseline;\"><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif;\">During these unpredictable times, Lighthouse has had to re-imagine how to maximize communication for the associations we manage and industry members they represent. No longer having the option to hold face-to-face conferences, shows, meetings, and training courses, created a gap in our communications and networking business strategies. Like other businesses, Lighthouse had to adapt. We prioritized COVID-19 relevant content, increased our information output, made our content free and accessible to all, and explored and utilized new channels in which we communicate.<\/span><\/span><span class=\"eop\"><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif;\">\u00a0 \u00a0<\/span><\/span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif;\">Here is an article outlining \u201c<a href=\"https:\/\/www.searchenginejournal.com\/content-marketing-action-items\/369076\/#close\">5 Content Marketing Action Items During a Pandemic<\/a>\u201d that we found helpful as we navigate today&#8217;s landscape.\u00a0<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0in; margin-bottom: .0001pt; vertical-align: baseline;\">\n","protected":false},"excerpt":{"rendered":"<p>During these unpredictable times, Lighthouse has had to re-imagine how to maximize communication for the associations we manage and industry members they represent. No longer having the option to hold [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[21,17,8,5,20],"class_list":["post-524","post","type-post","status-publish","format-standard","hentry","category-strategic-planning-event","tag-associations","tag-covid19","tag-event","tag-facilitation","tag-member"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/posts\/524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/comments?post=524"}],"version-history":[{"count":1,"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/posts\/524\/revisions"}],"predecessor-version":[{"id":525,"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/posts\/524\/revisions\/525"}],"wp:attachment":[{"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/media?parent=524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/categories?post=524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lighthousecg.com\/strategy\/wp-json\/wp\/v2\/tags?post=524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}